Comments on: 2010 Superbowl Ad Breakdown http://www.thommitchell.com/2010/02/08/superbowl-ad-breakdown/ Navigating through the intersections of business and technology Wed, 08 Feb 2012 18:06:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Thom http://www.thommitchell.com/2010/02/08/superbowl-ad-breakdown/comment-page-1/#comment-18 Thom Wed, 10 Feb 2010 03:09:16 +0000 http://www.thommitchell.com/?p=1041#comment-18 Good point and your are right you don't have to discuss the product per se. Maybe I should have been clearer. I think CareerBuilder's ad suceeded at the goal of being memborable, but failed at task of helping people know why they should use CareerBuilder over one of their competitors. Are they better, faster, do they have more jobs, better engine, etc? I don't want to single out CareerBuilder but the ads on Sunday are a long way away from the days of Miller Lite's heyday - which gave viewers two reasons to buy their product - Taste's Great and it's less filling. If a company is spending $2.5 million to air an ad plus another $500,000 to produce it - you'd think they'd want more bang for their buck. Sure a lot of people got to see it - the largest TV audience ever as it turns out - but how many of them did it convince to use their product? I also liked the McD ad but you couldn't call it original. Thanks for reading. Good point and your are right you don’t have to discuss the product per se. Maybe I should have been clearer. I think CareerBuilder’s ad suceeded at the goal of being memborable, but failed at task of helping people know why they should use CareerBuilder over one of their competitors. Are they better, faster, do they have more jobs, better engine, etc? I don’t want to single out CareerBuilder but the ads on Sunday are a long way away from the days of Miller Lite’s heyday – which gave viewers two reasons to buy their product – Taste’s Great and it’s less filling.

If a company is spending $2.5 million to air an ad plus another $500,000 to produce it – you’d think they’d want more bang for their buck. Sure a lot of people got to see it – the largest TV audience ever as it turns out – but how many of them did it convince to use their product? I also liked the McD ad but you couldn’t call it original. Thanks for reading.

]]> By: Raj http://www.thommitchell.com/2010/02/08/superbowl-ad-breakdown/comment-page-1/#comment-17 Raj Wed, 10 Feb 2010 00:11:17 +0000 http://www.thommitchell.com/?p=1041#comment-17 Nice post, and do think Google had the best ad during the Superbowl (The McD’s ad with Lebron, Dwight Howard was my personal fav of the night)…But, not sure agree with your premise that the ad needs discus the actual product. Outside of Apple, what other consumer company really highlights their product/innovation in commercials? Isn’t the advertisement for an established brand really just a way for the company to raise its hand and say “Hey – remember me!!”? Nice post, and do think Google had the best ad during the Superbowl (The McD’s ad with Lebron, Dwight Howard was my personal fav of the night)…But, not sure agree with your premise that the ad needs discus the actual product.

Outside of Apple, what other consumer company really highlights their product/innovation in commercials? Isn’t the advertisement for an established brand really just a way for the company to raise its hand and say “Hey – remember me!!”?

]]> By: Random Guy http://www.thommitchell.com/2010/02/08/superbowl-ad-breakdown/comment-page-1/#comment-16 Random Guy Tue, 09 Feb 2010 15:14:24 +0000 http://www.thommitchell.com/?p=1041#comment-16 I liked the Kia Sock Monkey (and other toys) ad the best. Looks like I'm the only one. I liked the Kia Sock Monkey (and other toys) ad the best. Looks like I’m the only one.

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