http://www.thommitchell.com Navigating through the intersections of business and technology Sun, 05 Feb 2012 22:15:18 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.thommitchell.com/2010/09/23/budweiser-popularity-plummeting/ http://www.thommitchell.com/2010/09/23/budweiser-popularity-plummeting/#comments Thu, 23 Sep 2010 20:57:48 +0000 Thom http://www.thommitchell.com/?p=1759 Budweiser, the self-proclaimed King of Beers, is giving away free samples Sept 29th to drive brand familiarity and brand awareness in a fruitless attempt at slowing their rapidly shrinking market share.* Budweiser’s market share fell 9% in 2009 and has already fallen 9% so far this year. This contrasts strongly with craft beer (aka micro-brew) sales which are up 9% by volume [...]]]> http://www.thommitchell.com/2010/09/23/budweiser-popularity-plummeting/feed/ 1 http://www.thommitchell.com/2010/02/19/social-media-missteps/ http://www.thommitchell.com/2010/02/19/social-media-missteps/#comments Fri, 19 Feb 2010 16:46:46 +0000 Thom http://www.thommitchell.com/?p=1085 As everyone and their grandmothers rush to embrace Social Media, it’s fun watching companies really begin to leverage the power of the platforms. But it’s also very painful to see the missteps and mistakes that people and companies make – most of which could be avoided with a little forethought and planning. Here are some of [...]]]> http://www.thommitchell.com/2010/02/19/social-media-missteps/feed/ 0 http://www.thommitchell.com/2010/02/12/brett-favre-social-media-and-soap-operas/ http://www.thommitchell.com/2010/02/12/brett-favre-social-media-and-soap-operas/#comments Fri, 12 Feb 2010 14:50:03 +0000 Thom http://www.thommitchell.com/?p=973 So what do Brett Favre, Social Media and Soap Operas have in common? Not much unless you count Favre’s on again/off again retirement soap opera and it’s coverage in Social Media. Seriously the only real connection is that I’ve written previously about all three and here are some updates on those three topics.  Making way for [...]]]> http://www.thommitchell.com/2010/02/12/brett-favre-social-media-and-soap-operas/feed/ 0 http://www.thommitchell.com/2010/01/24/familiarity-vs-knowledge/ http://www.thommitchell.com/2010/01/24/familiarity-vs-knowledge/#comments Sun, 24 Jan 2010 21:27:54 +0000 Thom http://www.thommitchell.com/?p=978 Too many people and companies mistake familiarity for knowledge. A while back I was working with a CIO, whom I’ll call Ray, and realized that while he was familiar with several technologies, he had no actual knowledge about them or how they could help transform the business. Being familiar with or knowing about a product is one thing [...]]]> http://www.thommitchell.com/2010/01/24/familiarity-vs-knowledge/feed/ 0 http://www.thommitchell.com/2009/12/28/who-buys-shoes-from-a-barefoot-cobbler/ http://www.thommitchell.com/2009/12/28/who-buys-shoes-from-a-barefoot-cobbler/#comments Mon, 28 Dec 2009 15:51:36 +0000 Thom http://www.thommitchell.com/?p=262 Would you buy shoes from a barefoot cobbler? Or order meat from a vegetarian butcher? Or get fitness advice from an over-weight trainer? Or pay for social media consulting from a company whose blog is three months out-of-date? Me neither, but apparently those minor details don’t bother everyone. I was looking at the website of one of the big consulting firms [...]]]> http://www.thommitchell.com/2009/12/28/who-buys-shoes-from-a-barefoot-cobbler/feed/ 0