Thom's Guided Tour » Social Media

Social Media Missteps

Thom — Fri, 19 Feb 2010 16:46:46 +0000

Embracing Social Media is about more than just using the tools.

As everyone and their grandmothers rush to embrace Social Media, it’s fun watching companies really begin to leverage the power of the platforms. But it’s also very painful to see the missteps and mistakes that people and companies make – most of which could be avoided with a little forethought and planning. Here are some of the most common social media mistakes: Spew, Relevance, Inattention and Boredom. Each is detailed below.

Brett Favre, Social Media and Soap Operas

Thom — Fri, 12 Feb 2010 14:50:03 +0000

Madden NFL games have long since sent these Mattel Football games into retirement.

So what do Brett Favre, Social Media and Soap Operas have in common? Not much unless you count Favre’s on again/off again retirement soap opera and it’s coverage in Social Media. Seriously the only real connection is that I’ve written previously about all three and here are some updates on those three topics.

Familiarity vs Knowledge

Thom — Sun, 24 Jan 2010 21:27:54 +0000

Acquiring knowledge takes effort.

Too many people and companies mistake familiarity for knowledge. A while back I was working with a CIO, whom I’ll call Ray, and realized that while he was familiar with several technologies, he had no actual knowledge about them or how they could help transform the business.

Read more on Familiarity vs Knowledge…

Who Buys Shoes From a Barefoot Cobbler?

Thom — Mon, 28 Dec 2009 15:51:36 +0000

Would you buy shoes from a barefoot cobbler? Or order meat from a vegetarian butcher? Or get fitness advice from an over-weight trainer? Or pay for social media consulting from a company whose blog is three months out-of-date? Me neither, but apparently those minor details don’t bother everyone.

5 Social Media Rules for Entrepreneurs

Thom — Tue, 01 Dec 2009 17:53:18 +0000

A Dry River Bed is like an abandoned Twitter stream - neither one has much to offer.

Few things are more pathetic than looking at the abandoned twitter stream of a business. They start off robust and full of hope before dwindling to a few short screeds touting some sale before finally growing stale and stopping cold. Does this sound familiar?