Archive for category Social Media
5 Social Media Rules for Entrepreneurs
Posted by Thom in Business, Social Media, Technology on 2009/12/01
social_prefix = ”; social_title = ’5 Social Media Rules for Entrepreneurs’; social_url = ‘http://www.thommitchell.com/2009/12/01/5-social-media-rules-for-entrepreneurs/’; Few things are more pathetic than looking at the abandoned twitter stream of a business. They start off robust and full of hope before dwindling to a few short screeds touting some sale before finally growing stale and stopping cold. Does this sound familiar? Don’t [...]
New Technologies Create New Opportunities
Posted by Thom in Business, Social Media, Technology on 2009/08/29
It’s not very often that a new technology comes along and is immediately embraced and put to use by small businesses. The fax machine was one such technology and it was huge boon for small businesses. Now Twitter is the new technology that small business are embracing enthusiastically. Still, the first reaction whenever I mention Twitter is “I [...]
7 Social Media Rules of Thumb
Posted by Thom in Business, Networking, Social Media, Technology on 2009/08/28
Despite countless blog posts and multiple books on how to use social media, people new to the medium still have questions. So here’s my seven social media rules of thumb relying heavily on the classic Journalistic Heuristic of who, what, where, when, why and how. 1. Who should use social media? It seems like this is often the first question asked [...]
Can You Control Social Media? Should You?
Posted by Thom in Business, Social Media, Technology on 2009/08/17
Is social media controllable? If you think it is, should you attempt to control it? If you think it isn’t - what does that mean for your organization. Can you control your customer’s use of social media? The Southeastern Conference, SEC, in another in the ongoing string of organizations who seem to completely fail to understand how pervasive social media has [...]
More Thoughts on Twitter
Posted by Thom in Business, Social Media, Technology on 2009/06/30
First of all, let me say that Twitter has dramatically improved their service – I haven’t seen the fail whale logo since April which is pretty amazing given the growth that Twitter is continuing to experience these last two months and the massive surge in tweets in the days immediately following Michael Jackson’s death. Twitter’s founder, Biz Stone, was quoted in [...]
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