Archive for category Social Media

5 Social Media Rules for Entrepreneurs




A Dried River Bed is like an abandoned Twitter stream - neither one has much to offer.

A Dry River Bed is like an abandoned Twitter stream – neither one has much to offer.

Few things are more pathetic than looking at the abandoned twitter stream of a business. They start off robust and full of hope before dwindling to a few short screeds touting some sale before finally growing stale and stopping cold. Does this sound familiar?

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New Technologies Create New Opportunities




The Chez Pascal food truck brings tasty food to a location near you.

The Chez Pascal food truck brings tasty food to a location near you.

It’s not very often that a new technology comes along and is immediately embraced and put to use by small businesses.  The fax machine was one such technology and it was huge boon for small businesses. Now Twitter is the  new technology that small business are embracing enthusiastically. Still, the first reaction whenever I mention Twitter is “I don’t care what somebody has for lunch”. You know what, neither do I most of the time, that is unless it’s a really good lunch like @chezpascal.

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7 Social Media Rules of Thumb




The Famous french sculpture La Pouce by César Baldaccini

The Famous french sculpture La Pouce by César Baldaccini

Despite countless blog posts and multiple books on how to use social media, people new to the medium still have questions. So here’s my seven social media rules of thumb relying heavily on the classic Journalistic Heuristic of who, what, where, when, why and how.

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Can You Control Social Media? Should You?




Can you find your favorite social media logo here?

Can you find your favorite social media logo here?

Is social media controllable? If you think it is, should you attempt to control it? If you think it isn’t – what does that mean for your organization. Can you control your customer’s use of social media?

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More Thoughts on Twitter




First of all, let me say that Twitter has dramatically improved their service – I haven’t seen the fail whale logo since April which is pretty amazing given the growth that Twitter is continuing to experience these last two months and the massive surge in tweets in the days immediately following Michael Jackson’s death.

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