Posts Tagged Beer Sales
Budweiser Popularity Plummeting
Posted by Thom in Business, Marketing, Social Media on 2010/09/23
Budweiser, the self-proclaimed King of Beers, is giving away free samples Sept 29th to drive brand familiarity and brand awareness in a fruitless attempt at slowing their rapidly shrinking market share.* Budweiser’s market share fell 9% in 2009 and has already fallen 9% so far this year. This contrasts strongly with craft beer (aka micro-brew) sales which are up 9% by volume [...]
Light Beer Sales are Down – I’m Shocked!
The big news out recently is that beer sales are down about 4% and sales of so-called “premium” light beers are down as well, some by as much as 7%. To paraphrase the famous Captain Renault scene from Casablanca: Captain Renault: ”I’m shocked, shocked to find that light beer sales are falling. Waiter: “Here’s your Sam Adams [...]
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