Posts Tagged Beer

Budweiser Popularity Plummeting




An ad from Budweiser's glory days as truly the "King of Beers", at least in sales.

Budweiser, the self-proclaimed King of Beers, is giving away free samples Sept 29th to drive brand familiarity and brand awareness in a fruitless attempt at slowing their rapidly shrinking market share.* Budweiser’s market share fell 9% in 2009 and has already fallen 9% so far this year. This contrasts strongly with craft beer (aka micro-brew) sales which are up 9% by volume and 12% by retail dollars in 2010 after growing 7.2% in volume and 10.3% dollars in 2009.**

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Light Beer Sales are Down – I’m Shocked!




Light beer – your days are numbered.

The big news out recently is that beer sales are down about 4% and sales of  so-called “premium” light beers are down as well, some by as much as 7%. To paraphrase the famous Captain Renault scene from Casablanca: Captain Renault: “I’m shocked, shocked to find that light beer sales are falling. Waiter: “Here’s your Sam Adams Captain.” 

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