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	<title>Thom&#039;s Guided Tour &#187; Familiarity</title>
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	<link>http://www.thommitchell.com</link>
	<description>Navigating through the intersections of business and technology</description>
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		<title>Familiarity vs Knowledge</title>
		<link>http://www.thommitchell.com/2010/01/24/familiarity-vs-knowledge/</link>
		<comments>http://www.thommitchell.com/2010/01/24/familiarity-vs-knowledge/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 21:27:54 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Familiarity]]></category>
		<category><![CDATA[Hyundai]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.thommitchell.com/?p=978</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.thommitchell.com/2010/01/24/familiarity-vs-knowledge/' addthis:title='Familiarity vs Knowledge '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_button_google_plusone" g:plusone:size="medium"></a><a class="addthis_counter addthis_pill_style"></a></div>Too many people and companies mistake familiarity for knowledge. A while back I was working with a CIO, whom I&#8217;ll call Ray, and realized that while he was familiar with several technologies, he had no actual knowledge about them or how they could help transform the business. Being familiar with or knowing about a product is one thing [...]]]></description>
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