Posts Tagged Marketing

Light Beer Sales are Down – I’m Shocked!

social_prefix = ”; social_title = ‘Light Beer Sales are Down – I\’m Shocked!’; social_url = ‘http://www.thommitchell.com/2010/06/05/light-beer-sales-are-down-im-shocked/’; The big news out recently is that beer sales are down about 4% and sales of  so-called “premium” light beers are down as well, some by as much as 7%. To paraphrase the famous Captain Renault scene from Casablanca: Captain [...]

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5 Social Media Rules for Entrepreneurs

Few things are more pathetic than looking at the abandoned twitter stream of a business. They start off robust and full of hope before dwindling to a few short screeds touting some sale before finally growing stale and stopping cold. Does this sound familiar? Don’t let this happen to you or your business. Here are my five social media rules [...]

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