Posts Tagged Marketing

Light Beer Sales are Down – I’m Shocked!




Light beer – your days are numbered.

The big news out recently is that beer sales are down about 4% and sales of  so-called “premium” light beers are down as well, some by as much as 7%. To paraphrase the famous Captain Renault scene from Casablanca: Captain Renault: “I’m shocked, shocked to find that light beer sales are falling. Waiter: “Here’s your Sam Adams Captain.” 

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5 Social Media Rules for Entrepreneurs




A Dried River Bed is like an abandoned Twitter stream - neither one has much to offer.

A Dry River Bed is like an abandoned Twitter stream – neither one has much to offer.

Few things are more pathetic than looking at the abandoned twitter stream of a business. They start off robust and full of hope before dwindling to a few short screeds touting some sale before finally growing stale and stopping cold. Does this sound familiar?

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