Posts Tagged Social Media

5 Entrepreneurship ABCs




Entrepreneurs have to learn their ABCs if they want to succeed.

Entrepreneurs have to learn their ABCs if they want to succeed.

Just as toddlers must learn their ABCs as they grow up, so must entrepreneurs learn their ABCs if they want their companies to grow and prosper.

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5 Social Media Rules for Entrepreneurs




A Dried River Bed is like an abandoned Twitter stream - neither one has much to offer.

A Dry River Bed is like an abandoned Twitter stream – neither one has much to offer.

Few things are more pathetic than looking at the abandoned twitter stream of a business. They start off robust and full of hope before dwindling to a few short screeds touting some sale before finally growing stale and stopping cold. Does this sound familiar?

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Updates – Revisiting Past Topics




Update columns are the crutch of columnists, both on and off-line.

Update columns are the crutch of columnists, both on and off-line.

A column of updates is every columnist’s favorite crutch when ideas aren’t flowing and blogging is no different. But of  course, I am doing an update column because I think that some of the previous topics I’ve written about earlier are worth updating, not because I’m suffering from a lack of ideas.

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New Technologies Create New Opportunities




The Chez Pascal food truck brings tasty food to a location near you.

The Chez Pascal food truck brings tasty food to a location near you.

It’s not very often that a new technology comes along and is immediately embraced and put to use by small businesses.  The fax machine was one such technology and it was huge boon for small businesses. Now Twitter is the  new technology that small business are embracing enthusiastically. Still, the first reaction whenever I mention Twitter is “I don’t care what somebody has for lunch”. You know what, neither do I most of the time, that is unless it’s a really good lunch like @chezpascal.

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7 Social Media Rules of Thumb




The Famous french sculpture La Pouce by César Baldaccini

The Famous french sculpture La Pouce by César Baldaccini

Despite countless blog posts and multiple books on how to use social media, people new to the medium still have questions. So here’s my seven social media rules of thumb relying heavily on the classic Journalistic Heuristic of who, what, where, when, why and how.

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