Archive for July, 2009

Job Application Evolution

Applying for jobs has changed a lot in a relatively short period of time. Not so long ago everyone went to the print shop and printed up their hard copy resume in bulk with no customization for a specific job. That was what the cover letter was used for. And a company posted their openings in trade journals and newspapers hoping to get a a reasonable qualified applicants in a a few weeks or months.

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Data Trumps Opinion, Everytime

Working out recently at the gym, I noticed several of the gym’s TVs showing soap operas. I couldn’t tell which ones – they all look pretty much the same to me. They all have attractive people looking very serious – and those people are mostly Caucasian with just a few representative minorities. There is always a crisis of some kind that requires strong emoting, the rooms are richly furnished and you can usually depend on seeing a passionate kiss or argument every 15-20 minutes. And based on the commericals the target demographic of the shows skews significantly female, although that doesn’t exactly take a rocket scientist to figure out. And you’d be surprised at the number of men who watch the programs. More on that later.

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