Archive for August, 2009

New Technologies Create New Opportunities

social_prefix = ”; social_title = ‘New Technologies Create New Opportunities’; social_url = ‘http://www.thommitchell.com/2009/08/29/new-technologies-creates-new-opportunities/’; It’s not very often that a new technology comes along and is immediately embraced and put to use by small businesses.  The fax machine was one such technology and it was huge boon for small businesses. Now Twitter is the  new technology that [...]

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7 Social Media Rules of Thumb

Despite countless blog posts and multiple books on how to use social media, people new to the medium still have questions. So here’s my seven social media rules of thumb relying heavily on the classic Journalistic Heuristic of who, what, where, when, why and how. 1. Who should use social media? It seems like this is often the first question asked [...]

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Is Troubleshooting Becoming a Lost Art?

I recently helped solve an intermittent network/server problem for a client. This problem had been confounding the IT staff of this firm for quite a while and although this wasn’t why I was on site it was impacting my ability to complete my specific consulting  work. So I stepped in and started troubleshooting the problem in hopes [...]

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Using Obsolete Skills Can Be Fun

No matter how hard you work to acquire them, some skills eventually become obsolete. But even obsolete skills get dusted off occasionally.  And it’s interesting when those formerly needed skills, that you haven’t used on a daily basis, suddenly become useful at the oddest times and in the oddest places. Formerly as a network administrator I had to pull [...]

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Can You Control Social Media? Should You?

Is social media controllable? If you think it is, should you attempt to control it? If you think it isn’t - what does that mean for your organization. Can you control your customer’s use of social media? The  Southeastern Conference, SEC, in another in the ongoing string of organizations who seem to completely fail to understand how pervasive social media has [...]

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