Archive for December, 2009
Who Buys Shoes From a Barefoot Cobbler?
Posted by Thom in Business, IT, Social Media, Technology on 2009/12/28
Would you buy shoes from a barefoot cobbler? Or order meat from a vegetarian butcher? Or get fitness advice from an over-weight trainer? Or pay for social media consulting from a company whose blog is three months out-of-date? Me neither, but apparently those minor details don’t bother everyone. I was looking at the website of one of the big consulting firms [...]
The Technology of the Decade
Posted by Thom in Technology on 2009/12/18
In a few short days the calendar will roll over two places leaving behind the aughts or zero years of the 21st century and heading into our century’s awkward teen years. And in the finest traditions of calendar journalism that means its time for a wrap-up or best of column. Today’s entry will announce the Inaugural Thom Mitchell winner of [...]
5 Entrepreneurship ABCs
Just as toddlers must learn their ABCs as they grow up, so must entrepreneurs learn their ABCs if they want their companies to grow and prosper. So here are five of the ABCs that entrepreneurs must master in order to succeed. 1. Always Be Customer-focused- know your customers and make sure you are solving real problems [...]
5 Social Media Rules for Entrepreneurs
Posted by Thom in Business, Social Media, Technology on 2009/12/01
Few things are more pathetic than looking at the abandoned twitter stream of a business. They start off robust and full of hope before dwindling to a few short screeds touting some sale before finally growing stale and stopping cold. Does this sound familiar? Don’t let this happen to you or your business. Here are my five social media rules [...]
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