Archive for category Business

New Technologies Create New Opportunities




The Chez Pascal food truck brings tasty food to a location near you.

The Chez Pascal food truck brings tasty food to a location near you.

It’s not very often that a new technology comes along and is immediately embraced and put to use by small businesses.  The fax machine was one such technology and it was huge boon for small businesses. Now Twitter is the  new technology that small business are embracing enthusiastically. Still, the first reaction whenever I mention Twitter is “I don’t care what somebody has for lunch”. You know what, neither do I most of the time, that is unless it’s a really good lunch like @chezpascal.

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7 Social Media Rules of Thumb




The Famous french sculpture La Pouce by César Baldaccini

The Famous french sculpture La Pouce by César Baldaccini

Despite countless blog posts and multiple books on how to use social media, people new to the medium still have questions. So here’s my seven social media rules of thumb relying heavily on the classic Journalistic Heuristic of who, what, where, when, why and how.

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Using Obsolete Skills Can Be Fun




This is the classic tool that connects the wires of your phone system or ethernet cable.

This is a classic Punchdown Tool that connects the wires of your phone system or ethernet cable by "Punching" them down to make the connections.

No matter how hard you work to acquire them, some skills eventually become obsolete. But even obsolete skills get dusted off occasionally.  And it’s interesting when those formerly needed skills, that you haven’t used on a daily basis, suddenly become useful at the oddest times and in the oddest places.

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Can You Control Social Media? Should You?




Can you find your favorite social media logo here?

Can you find your favorite social media logo here?

Is social media controllable? If you think it is, should you attempt to control it? If you think it isn’t – what does that mean for your organization. Can you control your customer’s use of social media?

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Clients are like 3-year-olds! Treat them accordingly!




Even though you know kids will cry, you still tell them no. And you should handle clients the same way.

Even though you know kids will cry, you still tell them no. And you should handle clients the same way.

For those of you who manage clients this is not exactly news. As a parent of a 3-year-old, I recently realized there were many parallels between parenting a 3-year-old and managing clients.

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