Posts Tagged Twitter
Are You Solving an Old Problem?
Posted by Thom in Business, Technology on 2010/06/10
Search engines are still an onramp to the internet.
Businesses are often formed to provide a product or service - either proactively or in response to a specific problem. But businesses have to be careful that the problem that they are solving remains a current one, or that it solves the whole problem and not just part of the problem. Otherwise those businesses are vulnerable to competition from new market entrants and new technologies. A classic example of this phenomenon is Carbon Paper.
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Social Media Missteps
Posted by Thom in Business, Social Media, Technology on 2010/02/19
Embracing Social Media is about more than just using the tools.
As everyone and their grandmothers rush to embrace Social Media, it’s fun watching companies really begin to leverage the power of the platforms. But it’s also very painful to see the missteps and mistakes that people and companies make – most of which could be avoided with a little forethought and planning. Here are some of the most common social media mistakes: Spew, Relevance, Inattention and Boredom. Each is detailed below.
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Familiarity vs Knowledge
Posted by Thom in Business, IT, Social Media, Technology on 2010/01/24
Acquiring knowledge takes effort.
Too many people and companies mistake familiarity for knowledge. A while back I was working with a CIO, whom I’ll call Ray, and realized that while he was familiar with several technologies, he had no actual knowledge about them or how they could help transform the business.
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5 Social Media Rules for Entrepreneurs
Posted by Thom in Business, Social Media, Technology on 2009/12/01
A Dry River Bed is like an abandoned Twitter stream – neither one has much to offer.
Few things are more pathetic than looking at the abandoned twitter stream of a business. They start off robust and full of hope before dwindling to a few short screeds touting some sale before finally growing stale and stopping cold. Does this sound familiar?
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Updates – Revisiting Past Topics
Posted by Thom in Business, Technology on 2009/11/08
Update columns are the crutch of columnists, both on and off-line.
A column of updates is every columnist’s favorite crutch when ideas aren’t flowing and blogging is no different. But of course, I am doing an update column because I think that some of the previous topics I’ve written about earlier are worth updating, not because I’m suffering from a lack of ideas.
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