Posts Tagged Twitter
Social Media Missteps
Posted by Thom in Business, Social Media, Technology on February 19th, 2010
Embracing Social Media is about more than just using the tools.
As everyone and their grandmothers rush to embrace Social Media, it’s fun watching companies really begin to leverage the power of the platforms. But it’s also very painful to see the missteps and mistakes that people and companies make – most of which could be avoided with a little forethought and planning. Here are some of the most common social media mistakes: Spew, Relevance, Inattention and Boredom. Each is detailed below.
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Familiarity vs Knowledge
Posted by Thom in Business, IT, Social Media, Technology on January 24th, 2010
Acquiring knowledge takes effort.
Too many people and companies mistake familiarity for knowledge. A while back I was working with a CIO, whom I’ll call Ray, and realized that while he was familiar with several technologies, he had no actual knowledge about them or how they could help transform the business.
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5 Social Media Rules for Entrepreneurs
Posted by Thom in Business, Social Media, Technology on December 1st, 2009
A Dry River Bed is like an abandoned Twitter stream – neither one has much to offer.
Few things are more pathetic than looking at the abandoned twitter stream of a business. They start off robust and full of hope before dwindling to a few short screeds touting some sale before finally growing stale and stopping cold. Does this sound familiar?
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Updates – Revisiting Past Topics
Posted by Thom in Business, Technology on November 8th, 2009
Update columns are the crutch of columnists, both on and off-line.
A column of updates is every columnist’s favorite crutch when ideas aren’t flowing and blogging is no different. But of course, I am doing an update column because I think that some of the previous topics I’ve written about earlier are worth updating, not because I’m suffering from a lack of ideas.
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New Technologies Create New Opportunities
Posted by Thom in Business, Social Media, Technology on August 29th, 2009
The Chez Pascal food truck brings tasty food to a location near you.
It’s not very often that a new technology comes along and is immediately embraced and put to use by small businesses. The fax machine was one such technology and it was huge boon for small businesses. Now Twitter is the new technology that small business are embracing enthusiastically. Still, the first reaction whenever I mention Twitter is “I don’t care what somebody has for lunch”. You know what, neither do I most of the time, that is unless it’s a really good lunch like @chezpascal.
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