Archive for category Marketing
2011 Superbowl Ad Breakdown
social_prefix = ”; social_title = ’2011 Superbowl Ad Breakdown’; social_url = ‘http://www.thommitchell.com/2011/02/07/2011-superbowl-ad-breakdown/’; Another year, another Superbowl probably with two teams that you don’t normally root for. Do you even remember who played in last year’s game? The commercials and the camaraderie are why most Americans watch the Superbowl and this year was no different. The game turned [...]
Budweiser Popularity Plummeting
Posted by Thom in Business, Marketing, Social Media on 2010/09/23
Budweiser, the self-proclaimed King of Beers, is giving away free samples Sept 29th to drive brand familiarity and brand awareness in a fruitless attempt at slowing their rapidly shrinking market share.* Budweiser’s market share fell 9% in 2009 and has already fallen 9% so far this year. This contrasts strongly with craft beer (aka micro-brew) sales which are up 9% by volume [...]
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