Archive for category Marketing

2011 Superbowl Ad Breakdown




The Superbowl is just about the only time of year I get to use my Latin.

Another year, another Superbowl probably with two teams that you don’t normally root for. Do you even remember who played in last year’s game? The commercials and the camaraderie are why most Americans watch the Superbowl and this year was no different.

Read more on 2011 Superbowl Ad Breakdown…

, , , , , , , , , , , ,

2 Comments

Budweiser Popularity Plummeting




An ad from Budweiser's glory days as truly the "King of Beers", at least in sales.

Budweiser, the self-proclaimed King of Beers, is giving away free samples Sept 29th to drive brand familiarity and brand awareness in a fruitless attempt at slowing their rapidly shrinking market share.* Budweiser’s market share fell 9% in 2009 and has already fallen 9% so far this year. This contrasts strongly with craft beer (aka micro-brew) sales which are up 9% by volume and 12% by retail dollars in 2010 after growing 7.2% in volume and 10.3% dollars in 2009.**

Read more on Budweiser Popularity Plummeting…

, , , , , , , , , ,

1 Comment